Root AgencyA revenue agency built for contractors.
Root AgencyA revenue agency built for contractors.
We're not for everyone.And that's the point.
Don't work with us if...
Looking for a "set it and forget it" marketing vendor
Unwilling to invest in proper infrastructure
Comfort with unpredictable revenue and chaotic growth
Want quick fixes instead of long-term systems
Do work with us if...
Ready to build a business that runs without you
Committed to data-driven decision making
Want predictable, profitable growth
Value transparency and accountability
This industry
runs in
circles.
Bad agencies sell shortcuts.
Contractors buy them hoping this time is different.
They tell you:
The result:
Then it repeats. Same cycle, different vendor.
Why you think you're stuck
You think you need more leads
You blame your employees for "not getting it"
Customers are looking for the cheapest bid
You're too busy to fix the problems
Software is too complicated
Until you realize these aren't the real problem, you will continue to be stuck.
Why you're actually stuck
No unified strategy — just disconnected agencies and tactics.
Systems are person-dependent, not process-dependent.
No unified brand means marketing never sticks.
The owner is still running everything — and the ceiling is them.
Too many tools, none fully adopted or working together.
Until those are fixed, no amount of leads will change the trajectory.
This is what we fix.
If you removed yourself from the business for 90 days — would it grow, hold steady, or fall apart?
If that makes you uncomfortable — that's exactly where we start.
You've outgrown the problems
you used to have.
At $5M+
the issues get harder to see — and more expensive to ignore. Here's where companies at your size actually break down.
Brand
Identity & Positioning
At your size, some things have worked — but there's no unified story behind why. Your brand is scattered across who closed the deal, who answered the phone, and what an old agency once wrote. That inconsistency costs you at every stage of the funnel.
The result
A clear, ownable market position that makes your company the obvious choice — not just the available one.
Marketing
Strategy & Attribution
You're spending real money on marketing, but you can't tell what's actually working. Channels are siloed, attribution is a guess, and no one has built a unified strategy that connects brand to pipeline to revenue.
The result
Marketing that is profitable, predictable, and repeatable — with the tracking systems to prove it and the strategy to scale it.
Systems
Operations & People
The biggest bottleneck at $5M+ isn't leads — it's the owner. You're still in the day-to-day because there's no one built to take it from you. Speed to lead is inconsistent. Follow-up breaks down. Production is disorganized. And growth exposes every gap.
The result
A business that runs without you in every room — with the right people, the right roles, and standardized processes that scale without chaos.
Software
Infrastructure & Adoption
You've bought the tools. They're not fully set up, not fully adopted, and definitely not talking to each other. Your CRM is a graveyard. Your reporting is manual. Your team has workarounds for everything.
The result
A unified operating system your team actually uses — that saves money, eliminates manual work, and gives you the visibility to make real decisions.
The companies that master these four become the leaders in their market.
We're not a
marketing agency.
We're a solution partner for contractors who are done guessing. We don't start with campaigns. We fix what those campaigns sit on.
Most Firms
Root
Start with execution
Start by understanding you
Sell tactics
Fix what's holding you back
Avoid internal problems
Build it with you
Problems we solve
Marketing
Brand, paid media, SEO, and lead generation built on a foundation that converts — not just traffic.
Systems
Processes, pipelines, workflows, and sales operations that eliminate chaos and create a repeatable path to growth.
Software
We build custom software — CRMs, sales tools, marketing reporting platforms — tailored to your business so your team works faster with less friction.
Trades We
Work With
We don't do generalist marketing. Every system we build is tailored to the specific challenges, seasons, and opportunities of your trade.
Roofing
Complete marketing and growth systems for roofing companies.
HVAC
Year-round demand generation for HVAC companies.
Plumbing
Predictable pipelines for plumbing businesses.
Electrical
Full-funnel marketing for electrical contractors.
Landscaping
Seasonal strategies for landscaping businesses.
Exterior Services
Scalable growth for gutters, siding, windows, and doors contractors.
From first call
to full execution.
We don't guess and we don't rush. Every engagement starts with understanding — and only moves forward when it makes sense for both sides.
Free Consultation
A no-pressure Zoom call to understand your business and see if we're the right fit. Hard questions. Honest answers.
The Audit
We go deep before we touch anything — analyzing your marketing, systems, and software to find exactly what's broken and what to fix first.
The Gameplan
A prioritized monthly roadmap built from audit findings. You see what we're doing, why, and in what order — before we move.
Execution
We get to work alongside your team — building, fixing, and reporting in real time until it's working.
Real Business.
Real System Transformations.
We've helped contractors go from $6M to $25M+.
These are the operational transformations that made it possible.
Melo Roofing
Revenue
in 12 months
"Root Agency stands out as the one we can confidently say will help take our company to the next level. Their dedication and results-driven approach have made all the difference."
Eli Pacini · CEO
Riedl & Son Exterior Specialists
Growth
year-over-year
"Root transformed how we show up in the market. From brand to systems, everything is tighter, more consistent, and actually working together."
Cole Riedl · Director of Operations
Starway Roof Systems
Revenue
growth YOY
"We went from reactive to strategic. Root built the systems that let us scale without the usual growing pains. Game changer."
Elmer Glick · Owner
Ready to be our next success story?
Get Your Free Revenue Consultation →Don't take our word for it.
Take theirs.
5.0· Google Reviews"We've had great results working with Root! Everything has been customized to fit our existing systems, which has been fa..."
Derek Anderson
Local Guide · 11 reviews
"I've worked with a lot of different marketing agencies over the years, and Miguel and Doug at Root Agency are truly in a..."
Elmer Glick
Starway Roof Systems
"Miguel and Doug did a phenomenal job handling our HubSpot integration. Always had an answer to any questions and handled..."
Jacob Mizner
11 reviews · 5 photos
"Root is the best! All the other marketing agencies tell you clicks and conversations. These guys get you leads and sales..."
Jim Dodson
8 reviews · 3 photos
"Root Agency has been an incredible asset to our company and marketing efforts. From day one, he has gone above and beyon..."
Cole Riedl
Riedl and Son Exterior Specialists
Straight talk for
contractors who are scaling.
Billboard, Radio, and TV: How Elite Roofers Use Traditional Media to Dominate Local Markets
Many of the most successful roofing companies invest heavily in traditional media. Here's why — and how to make it work for your market.
The Complete Guide to Home Services Marketing in 2026
Everything you need to know about building a modern marketing system for your home services business — from paid media to brand to traditional channels.
Why Most Roofing Companies Waste $200K+ on Marketing Every Year
The most expensive mistakes roofing companies make with their marketing budget — and what to do instead to generate real, trackable revenue.
Let's see if
we're a
fit.
Fill out the form and we'll reach out within one business day. If it's a fit — we'll walk you through the audit. If it's not — we'll tell you.
→No commitment. Just clarity.
→We don't do hard sells.
→You'll know where you stand.