Paid Advertising

Paid ads that book jobs.
Not just generate clicks.

Root manages paid advertising for home services contractors — Google Ads, Facebook Ads, YouTube, and retargeting — all in-house, all tied to actual revenue. We don't chase vanity metrics. We chase booked jobs.

We manage paid ads exclusively for home services contractors — no learning curve
Every campaign is tied to booked jobs and revenue, not just clicks or impressions
Full in-house team: strategy, creative, copy, landing pages, and reporting

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

4.2×

Average ROAS across contractor paid ad campaigns

40%

Lower cost-per-lead vs. industry average

$0

Wasted on white-labeled or outsourced management

100%

In-house paid media team — no freelancers

Paid Channels

Every paid channel. One unified strategy.

Google Ads

Search, Performance Max, and LSA campaigns that capture high-intent leads exactly when homeowners are ready to hire. The most direct path from ad dollar to booked job.

Learn more about Google Ads →

Facebook & Instagram Ads

Social paid media that builds demand, generates leads, and fills your pipeline with homeowners who didn't know they needed you yet.

Learn more about Facebook Ads →

YouTube Ads

Pre-roll and in-stream video campaigns that build brand awareness at scale in your local market. Perfect for positioning before a homeowner even searches.

Retargeting

Convert the 97% of visitors who leave your website without calling. Retargeting campaigns that stay in front of warm prospects until they're ready to book.

Landing Page Optimization

Paid ads only work if the page converts. We build and A/B test high-converting landing pages specifically for contractor audiences.

Call Tracking & Attribution

Know exactly which campaigns, ads, and keywords are generating booked jobs — not just clicks. Full revenue attribution from first touch to closed deal.

Why Root

Paid ads managed by people
who know your trade.

→We manage paid ads exclusively for home services contractors — no learning curve
→Every campaign is tied to booked jobs and revenue, not just clicks or impressions
→Full in-house team: strategy, creative, copy, landing pages, and reporting
→We don't set-and-forget — your campaigns are actively managed and optimized weekly
→Transparent reporting: you always know exactly where every dollar went

"We cut our cost-per-booked-job by 52% in the first 90 days. Root actually understands what a roofing lead is worth."

Elmer Glick

CEO, Starway Roof Systems

"Our previous agency was burning $8K/month with nothing to show. Root turned the same budget into 40+ booked jobs a month."

Marcus D.

Owner, Premier Roofing Co.

Ready to stop burning ad budget?

Get a free Paid Ads audit and see exactly where your budget is leaking and what it would take to fix it.

No obligation. No fluff. Just clarity.

rootagency.co · Paid advertising for contractors