Google Ads for Contractors

Show up first.
Win the job.

Google is where homeowners go when they need a contractor right now. Root manages Google Search, LSA, and Performance Max campaigns that put your company at the top — and turn clicks into booked jobs.

We only run Google Ads for home services contractors — we know every keyword, objection, and seasonal trend
Our campaigns are optimized for booked jobs, not just form fills or calls
We manage your Google Business Profile, LSA, and Search campaigns together as one strategy

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

4.8×

Average ROAS on contractor Google Ads campaigns

#1

Position in local search for our top clients

35%

Lower cost-per-lead vs. industry benchmark

48 hrs

Average time to first leads after campaign launch

What We Manage

Google Ads built to close jobs.

Google Search Campaigns

Capture high-intent homeowners the moment they type "roofing company near me," "HVAC repair," or "plumber near me." We build campaigns that show up first and convert.

Local Services Ads (LSA)

Google-guaranteed placement at the very top of local search. Pay per lead, not per click. We manage your LSA profile, reviews, and dispute process.

Performance Max Campaigns

AI-powered campaigns that reach your ideal customer across Google Search, Display, YouTube, Maps, and Gmail — all from one optimized campaign.

Negative Keyword Strategy

Stop paying for junk traffic. Our aggressive negative keyword lists block irrelevant searches so every dollar goes toward real potential customers.

Bid Strategy & Budget Optimization

We manage bids in real-time to maximize booked jobs per dollar spent. No set-and-forget — active daily management by our paid search team.

Conversion Tracking & Attribution

We track every call, form fill, and booked appointment back to the exact keyword and ad that generated it. You always know your real cost per job.

Why Root

Google Ads managed by
contractor industry experts.

We only run Google Ads for home services contractors — we know every keyword, objection, and seasonal trend
Our campaigns are optimized for booked jobs, not just form fills or calls
We manage your Google Business Profile, LSA, and Search campaigns together as one strategy
Transparent weekly reporting — you see exactly what's working and what we're changing
No long-term contracts — we earn your business every month

"Our cost-per-booked-job dropped from $380 to $142 within 60 days of Root taking over our Google Ads. The difference was staggering."

Elmer Glick

CEO, Starway Roof Systems

"We're now showing up #1 on LSA in three different cities. Our phone rings all day. That didn't happen with our previous agency."

Carlos M.

Owner, ComfortPro HVAC

Ready to dominate Google in your market?

Get a free Google Ads audit and see exactly what's wasting your budget and what it would take to fix it.

No obligation. No fluff. Just clarity.

rootagency.co · Google Ads for home services contractors