We're not an agency.
We're your growth partner.
Root was built for one reason: home services contractors were being underserved. Not for lack of agencies — but for lack of agencies that actually cared about what happened after the lead came in.
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Revenue influenced across our client base
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Contractor businesses served
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Pillars — Marketing, Systems, Software
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In-house. Never outsourced.
"If you removed yourself from your business for 90 days — would it grow, hold steady, or fall apart?"
Built from the inside out.
Root was founded by Miguel Quintana after years of watching great contractors get commoditized by transactional agencies. The pattern was always the same: run some ads, get some leads, churn and repeat. No strategy. No accountability. No systems.
We built Root to be different at the foundation. Not a media buyer with a logo — a revenue partner with a seat at your leadership table. We serve as fractional CMOs, RevOps architects, and growth strategists, not just ad managers.
Today Root works with established home services contractors across the country — roofing, HVAC, plumbing, electrical, landscaping — helping them build marketing systems, operational infrastructure, and custom software that creates compounding, sustainable growth.
The Round
Table Approach.
We don't operate in silos. Every client engagement draws on the full table — strategy, creative, systems, technology, performance, and sales working as a single unit. Different perspectives. One direction.
Miguel Quintana
CEO
Diana Caro
Director of Creative
Doug Harding
Director of Performance
Nessira Randolph
Director of Growth
Daniel Harper
Director of Technology
Kory Roberson
Graphic Designer
Milagros Taramona
Executive Assistant
Syed Ali Hassan Zaidi
Developer
When you work with Root, you get a full team of veteran leaders — no entry-level positions, no siloed departments, no account managers shuffling between clients. Senior leadership only. All working together toward one common goal: your growth.
Our principles.
We work inside your business.
We don't sit outside and send reports. We embed into your operation — reviewing data, improving processes, and advising your team as a true strategic partner.
We lead with strategy, not execution alone.
Every campaign, every system, every software decision is rooted in a revenue strategy first. Activity without direction is just expense.
We are accountable to outcomes.
We don't measure success in impressions or deliverables. We measure it in revenue — booked jobs, close rates, pipeline growth, and business value.
We build, not just advise.
We don't hand you a playbook and wish you luck. We execute. Our team does the work — from campaign management to CRM builds to custom software.
Three pillars. One system.
Marketing
Full-funnel demand generation — paid media, brand, SEO, content, and traditional. All in-house. No subcontracting.
Systems
The operational infrastructure that turns leads into consistent revenue — CRM, automations, workflows, and integrations.
Software
Custom software built around your business — from CRM development to CPQ tools to full operational platforms.
Ready to work with a team that's all in?
Tell us about your business. We'll show you exactly what building with Root looks like.
No obligation. No contracts. Just a clear plan. · rootagency.co