Built for Electricalcontractors ready to dominate their market.
Built for Electricalcontractors ready to dominate their market.
More than marketing.
A complete system for growth.
The problems every
electrical company faces.
These aren't just growing pains. They're structural problems that compound over time. They're actually what we built our model to solve.
Lead costs keep climbing
You're paying high costs per lead from HomeAdvisor, Angi, and Google. And the quality keeps getting worse. You're feeding the machine just to keep the trucks moving.
Project pipeline inconsistency
Residential service calls fluctuate. Commercial bids are unpredictable. You're constantly reacting instead of running a predictable, profitable business. There's no system — just chaos.
People problems that never stop
Electricians come and go. Project managers burn out. You spend half your time managing people instead of growing the company. Without standardized systems, you're the glue holding everything together.
Software that doesn't talk to each other
You've got one tool for estimating, another for project management, another for invoicing — and none of them connect. You're paying for three platforms and still doing things manually.
No real brand in your market
Homeowners and GCs can't tell you apart from the 40 other electrical contractors in your area. You compete on price because there's nothing else to differentiate you. The name recognition isn't there.
Marketing agencies that underdeliver
You've hired five-plus agencies. They all promised results, delivered a website and some ads, then disappeared. You're fatigued, burned by empty promises, and not sure what you're getting for your money.
What it looks like
when we work together.
We don't hand you a deliverable and walk away. We become an extension of your leadership team — embedded in your business, working alongside you to build something that lasts.
Electrical contractors that partner with Root get more than marketing. They get a full operational and growth infrastructure — built around their specific market, their team, and where they want to go.
Brand homeowners recognize
You're the company people call first — before they even search competitors.
Leads you own, not rent
An omni-channel marketing approach that drives demand to your brand — not a platform you don't control.
A team that runs without you
Standardized systems and processes that don't require you to be in the room.
One connected software stack
Estimating, project management, invoicing — all talking to each other, built for how you work.
Predictable revenue year-round
No more project pipeline inconsistency. A full-funnel strategy that drives volume in every season.
A partner, not a vendor
We're embedded in your business — tracking results, adjusting strategy, holding the line.
"Miguel serves as our fractional CMO, and he goes far beyond what you would normally expect from an agency partner. He's deeply invested in our company's success, to the point where he even flies in for our annual leadership retreat to help us plan, strategize, and continue raising the standard. That level of commitment is rare."
Elmer Glick, CEO Starway Roof Systems
Three pillars.
One electrical company that dominates.
Every company we work with gets all three. Because you can't build market dominance with just good marketing — you need the systems and software to support the growth.
What working with
Root actually looks like.
We're not a set-it-and-forget-it agency. We're embedded in your operation. You'll hear from us. We'll know your numbers. We'll push back when something isn't working and move fast when it is.
This is a long-term partnership — not a 90-day sprint. The contractors who see the biggest results are the ones who commit to building something real, not chasing a quick win.
We don't white label.
We don't subcontract.
We don't pass you off.
This is for you if:
You're doing $5M+ and ready to scale to $10M, $20M, or beyond
You're tired of chasing leads and want to own your pipeline
You want to build a business that works without you in every role
You're serious about being the dominant brand in your market
Phase 1
Deep Audit & Strategy
We go inside your business. We audit your marketing spend, review your systems, evaluate your software stack, and understand your market. Then we build a custom strategy — not a template — specific to your company and your geography.
Phase 2
Foundational Planning
We put together a comprehensive plan to tackle the foundational issues you're facing — whether that's marketing, systems, software, or all of the above. Every initiative is mapped out with clear priorities and timelines.
Phase 3
Execution & Launch
We execute on the plan: launching marketing campaigns, optimizing existing systems, rebuilding processes where needed, and implementing new operating systems. This is where strategy becomes action.
Ongoing
Optimization & Partnership
Constant optimization through regular partnership meetings. We review KPIs, refine strategy, identify what's working, and build on momentum. You have a dedicated team that knows your business — not a rotating account manager.
Ready to build a
electrical company
that leads its market?
The conversation starts with an honest look at where you are and where you want to go. No pitch, no pressure — just a real discussion about whether we're the right fit for each other.
No obligation.
No contract.
Just a clear plan.
We review your current marketing & systems
We identify the biggest gaps and opportunities
We tell you exactly what we'd do — and whether it makes sense to work together