Reporting & Analytics Module

Know your numbers.
Make decisions with data, not gut.

Most contractors run their business by feel. Root's Reporting & Analytics Module gives you real-time dashboards, custom reports, and predictive forecasting that turn your data into decisions — and your decisions into revenue.

Contractors who don't know their close rate, cost per lead, or revenue per rep
Operations where management gets monthly reports that are already 30 days stale
Companies spending on marketing without knowing which channels generate the best ROI

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

100%

Real-time data — no waiting for end-of-month reports

1

Dashboard that shows your entire business at a glance

30 sec

To pull any report, any date range, any metric

Faster decision-making with real-time KPI visibility

What's Included

Every feature your operation needs.

Real-Time Dashboards

Live KPI dashboards for owners, managers, and reps — each customized to show the metrics that matter most to their role. Updated in real time, always current.

Custom Report Builder

Build any report you can imagine — by lead source, rep, job type, geography, time period — without needing a developer or an export to Excel.

Conversion Funnel Analysis

Track your pipeline from first contact through close — set rate, show rate, close rate, re-sign rate. Know where leads are converting and where they're dropping.

ROI Tracking by Marketing Channel

Which campaigns are generating the highest-value jobs? Which channels have the best cost-per-booked-job? Answer those questions in seconds, not hours.

Forecasting & Predictive Analytics

Revenue forecasting based on current pipeline, historical close rates, and seasonality. Know what next month looks like before it arrives.

Automated Report Delivery

Key reports emailed to stakeholders automatically — daily, weekly, or monthly. Your leadership team is always informed without anyone building or sending reports manually.

Who this module
is built for.

Contractors who don't know their close rate, cost per lead, or revenue per rep
Operations where management gets monthly reports that are already 30 days stale
Companies spending on marketing without knowing which channels generate the best ROI
Businesses where every report requires a data export and manual spreadsheet work
Any contractor who wants to make business decisions based on real data, not instinct

"I used to wait until the 15th of the month to know how the previous month went. Now I look at my dashboard every morning and I know exactly where we stand."

Elmer Glick

CEO, Starway Roof Systems

"The ROI tracking by marketing channel alone is worth the entire system. We cut two channels that weren't performing and doubled down on what was. Revenue went up 22%."

Marcus D.

Owner, Premier Roofing Co.

Work With Root

Ready to run your business on real data?

Let's map what metrics actually drive your business and show you what your reporting dashboard would look like.

No obligation. No contracts. Just a clear plan. · rootagency.co