Facebook & Instagram Ads

Own your own leads.
Stop renting them.

Facebook and Instagram ads give contractors the power to generate exclusive, owned leads at a fraction of the cost of buying from Angi or HomeAdvisor. Root builds social ad campaigns that fill your pipeline with real homeowners — before they even search.

We only run social ads for home services contractors — we know what works and what wastes money
In-house creative team — no generic stock photo ads that don't convert
We test continuously: new audiences, new creative, new offers every 2 weeks
Get a Free Social Ads Audit

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

3.6×

Average ROAS on contractor Facebook campaigns

60%

Lower cost-per-lead vs. third-party lead platforms

2–3 days

Average time to first leads after campaign launch

100%

Owned leads — not shared with competitors

What We Do

Social ads that generate real demand.

Lead Generation Campaigns

Facebook and Instagram lead ads that capture homeowner contact info without them ever leaving the platform. Frictionless, high-volume lead gen.

Audience Targeting

We target homeowners by zip code, home ownership status, income, age, and behavioral signals — putting your ads in front of the most likely buyers.

Creative & Copywriting

Ad creative that stops the scroll. Our in-house team writes, designs, and tests ads that speak directly to homeowner pain points and buying triggers.

Retargeting Campaigns

Re-engage every person who's visited your website, watched your video, or interacted with your page. Turn warm audiences into booked appointments.

Seasonal & Offer Campaigns

Summer AC tune-up specials. Fall roof inspection promotions. Timely campaigns that capitalize on seasonal demand with the right offer at the right time.

Lookalike Audiences

We build custom lookalike audiences from your best existing customers so Facebook shows your ads to the homeowners most likely to become high-value clients.

Why Root

Social ads that convert
homeowners into booked jobs.

→We only run social ads for home services contractors — we know what works and what wastes money
→In-house creative team — no generic stock photo ads that don't convert
→We test continuously: new audiences, new creative, new offers every 2 weeks
→Full attribution: every lead tracked back to the campaign, ad set, and ad that generated it
→We manage your Meta Business Suite, Pixel, and CRM integration as a complete package

"Facebook ads used to feel like burning money. Root finally cracked the code for us. We get 30–40 legitimate homeowner leads a month from social."

Marcus D.

Owner, Premier Roofing Co.

"The creative they produce is unlike anything we've seen from other agencies. Our ads actually look professional and they convert."

Lisa R.

CEO, Premier Climate Systems

Ready to own your leads?

Get a free Social Ads audit and see how Facebook and Instagram can fill your pipeline with exclusive, high-quality leads.

Book My Free Social Ads Audit

No obligation. No fluff. Just clarity.

rootagency.co · Facebook & Instagram Ads for contractors