Client Story
How Hive Exterior Home Services
turned leads into a system.
Hive had the leads — they were losing them on the backend. Root built the operational infrastructure to capture, qualify, and close more of the business they were already generating.
2.4×
Revenue growth
40%
Improvement in lead-to-appointment rate
6 min
Average speed-to-lead
85%
CRM adoption rate across team
The Problem
Where revenue was leaking.
Leads generated but response time was averaging 3+ hours
No automation for follow-up — reps manually reaching out sporadically
CRM unused — team preferred text messages and sticky notes
No visibility into which channels generated closeable leads
The Solution
What we fixed.
Speed-to-Lead Automation
Built automated lead response system reducing average response from 3+ hours to under 6 minutes.
CRM Adoption Strategy
Rebuilt the CRM workflow around how the team actually works — leading to 85% adoption within 60 days.
Channel Attribution
Full attribution tracking revealing which channels produced closeable leads vs. just volume.
Work With Root
Ready to stop losing revenue to broken systems?
Let's audit your lead intake and follow-up process and show you what you're leaving on the table.
No obligation. No contracts. Just a clear plan. · rootagency.co