Billboard Advertising

Put your brand
on every commute.

The most dominant roofing and HVAC companies in every market have one thing in common: homeowners see their name everywhere. Billboard advertising is how you build that kind of brand recognition — before someone ever needs to Google you.

We've placed billboard campaigns in dozens of contractor markets across the US
Our creative team designs specifically for outdoor — not repurposed digital assets
We negotiate on your behalf using our vendor relationships to get better rates
Get a Free Billboard Strategy

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

72%

Of homeowners recall seeing a billboard in the past week

30 days

To establish brand recognition in a target market

4×

More calls when billboard + digital are combined

24/7

Impressions — working even when you're not

Our Work

Real campaigns. Real markets.

Riedl and Son billboard - Got Hail? Call Riedl

Riedl and Son Exterior Specialists

Highway Billboard — Storm Season Campaign

Riedl and Son bus stop - Got Hail? Call Riedl

Riedl and Son Exterior Specialists

Bus Stop / Transit Ad — Storm Season Campaign

What We Do

Billboard strategy built for contractors.

Market & Location Strategy

We identify the highest-traffic, highest-converting billboard locations in your market — near highways, busy intersections, and neighborhoods with your ideal customer profile.

Digital & Static Billboard Placement

From high-traffic digital billboards that can be updated instantly to static displays that build sustained presence — we plan and place the right mix for your market.

Creative Design

Billboard creative that stops drivers. Our in-house team designs for outdoor — bold, simple, memorable. Your phone number, your brand, the one message that matters.

Campaign Planning & Negotiation

We negotiate rates and rotations directly with outdoor media vendors on your behalf, leveraging our buying relationships to get you better placements at lower rates.

Neighborhood Targeting

Strategic placement in the specific neighborhoods and corridors where your best customers live, commute, and shop. Hyper-local market penetration.

Performance Tracking

We correlate billboard activity with call volume, website traffic, and lead spikes to measure impact and optimize placement decisions over time.

Why Root

Billboard buying done
by contractor marketing experts.

→We've placed billboard campaigns in dozens of contractor markets across the US
→Our creative team designs specifically for outdoor — not repurposed digital assets
→We negotiate on your behalf using our vendor relationships to get better rates
→Billboard strategy is integrated with your full media plan, not planned in isolation
→We know what messaging works for contractor audiences — from years of testing

"Within 90 days of our billboard campaign, homeowners were telling us they'd seen our trucks and our billboard. That brand recognition is priceless."

Elmer Glick

CEO, Starway Roof Systems

"Root put us on 4 strategic billboards in our market. Our brand awareness scores in customer surveys went from 12% to 41% in one year."

Marcus D.

Owner, Premier Roofing Co.

Ready to put your brand on every commute?

Get a free billboard strategy session and see which placements in your market would generate the most brand impact.

Book My Free Strategy Session

No obligation. No fluff. Just clarity.

rootagency.co · Billboard advertising for contractors