How Root helped Blue Ladder Roofing
build a predictable lead machine.
Blue Ladder Roofing needed a marketing partner that understood the seasonal nature of roofing and could build a system that produced leads year-round — not just when storms hit.
2×
Lead volume increase YoY
45%
Improvement in close rate
30 days
Time to first campaign live
100%
Attribution across channels
Where they started.
The system we built.
Multi-Channel Marketing Strategy
Diversified away from storm-only revenue with a year-round retail campaign strategy across Google, Facebook, and local SEO.
CRM & Lead Attribution
HubSpot implementation with full source tracking so every marketing dollar was tied to booked jobs.
Sales Process Documentation
Built out a repeatable sales workflow — intake, presentation, follow-up, and close — reducing rep-to-rep variance.
Ready to build what Blue Ladder built?
Let's talk about your business and show you what predictable lead flow actually looks like.
No obligation. No contracts. Just a clear plan. · rootagency.co