Media Buying

Become the name
every homeowner knows.

The top contractors in every market don't just run Google Ads. They run billboards. They run TV. They run direct mail. Root manages your entire traditional media strategy so your brand is everywhere homeowners look — before they ever need to search.

We negotiate media buys on behalf of multiple contractor clients — giving you agency-level buying power
We plan media buys based on your specific market, seasonality, and growth goals
Traditional and digital media are planned as one strategy, not separate silos
Get a Free Media Strategy Session

Book Your Free Diagnostic

2 minutes. No obligation.

No spam. No contracts.

85%

Brand recall increase in markets with multi-channel media buys

3×

More inbound calls when traditional + digital are combined

18 mo

Average time to market dominance with full media strategy

$0

Wasted on white-labeled or outsourced media buying

Media Channels

Every channel. One strategy.

Billboard Advertising

High-visibility outdoor placements that put your brand in front of thousands of homeowners every single day. The best roofing and HVAC companies in every market run billboards.

Learn more about Billboards →

Direct Mail Campaigns

Targeted neighborhood saturation campaigns that reach homeowners at home, in their hands. The highest-converting channel for large-ticket home services.

Learn more about Direct Mail →

TV Advertising

Local broadcast and cable TV placements that make your brand the household name in your market. The fastest path to market dominance for contractors doing $5M+.

Learn more about TV Advertising →

Streaming & CTV Ads

Reach cord-cutters on Hulu, Peacock, Paramount+, and connected TV devices in your local market. Precision targeting with the reach of traditional TV.

Radio & Streaming Audio

AM/FM radio, Spotify, and podcast advertising that reaches commuters and homeowners during their daily routines. Perfect for top-of-mind awareness.

Media Mix Optimization

We don't just place ads — we optimize the entire media mix to ensure every dollar works together. Traditional and digital in one integrated strategy.

Why Root

Traditional media that
works with your digital strategy.

→We negotiate media buys on behalf of multiple contractor clients — giving you agency-level buying power
→We plan media buys based on your specific market, seasonality, and growth goals
→Traditional and digital media are planned as one strategy, not separate silos
→We track every campaign back to phone calls, leads, and revenue
→In-house creative team produces TV, radio, and outdoor assets — no outside production costs

"The billboard campaign Root set up in our market changed everything. Within 6 months, we were the name people said when asked about roofing."

Elmer Glick

CEO, Starway Roof Systems

"They built us a direct mail program that we run every 8 weeks. It consistently generates our highest-value jobs at the lowest cost per lead."

Marcus D.

Owner, Premier Roofing Co.

Ready to dominate your local market?

Get a free media strategy session and see exactly what it would take to become the household name in your city.

Book My Free Strategy Session

No obligation. No fluff. Just clarity.

rootagency.co · Media buying for home services contractors