Client Story
How Melo Roofing
went from reactive to proactive growth.
Melo Roofing had great instincts and a skilled team. Root gave them the systems to stop relying on instincts and start operating from data.
2.2×
Revenue growth
44%
Close rate improvement
7 min
Average lead response time
90%
CRM adoption
The challenge.
Marketing decisions made on gut feel with no data
No system for lead follow-up beyond the first call
CRM existed but was not integrated with marketing channels
Team skill was strong but inconsistency was a problem at scale
What Root delivered.
Data-Driven Marketing Strategy
Attribution-first approach so every dollar spent was tied to measurable outcomes.
Lead Follow-Up Automation
Multi-touch sequences reducing lead decay and increasing set rates.
Sales Consistency
Standardized process across all reps reducing variance in close rates.
Work With Root
Ready to stop guessing and start growing?
Let's talk about your numbers and show you what a data-driven approach looks like.
No obligation. No contracts. Just a clear plan. · rootagency.co