How Root helped Starway
3× their revenue in 24 months.
Starway Roof Systems came to Root with strong fundamentals and a ceiling they couldn't break through. What they needed wasn't more ads — they needed a system.
3×
Revenue growth in 24 months
68%
Increase in close rate
<5 min
Average speed-to-lead response time
100%
Pipeline visibility across all reps
Where Starway was when they came to us.
What we built together.
Full-Funnel Marketing Overhaul
Rebuilt Starway's entire demand generation strategy — from paid search and Facebook Ads to brand positioning and seasonal campaigns targeting both storm and retail roofing.
HubSpot CRM Implementation
Designed and implemented a complete HubSpot build — lead routing, pipeline stages, rep accountability dashboards, and attribution tracking across every marketing channel.
Speed-to-Lead Automation
Built automated lead response sequences that reduced average response time from hours to under 5 minutes — recovering leads that were previously falling through the cracks.
Sales Process Design
Documented and operationalized Starway's entire sales process — from intake script to proposal delivery to follow-up sequences — reducing close rate variance across the team.
Fractional CMO Partnership
Miguel Quintana serves as Starway's fractional CMO — attending their annual leadership retreat, running quarterly strategy reviews, and overseeing all growth initiatives as a true executive partner.
"Miguel serves as our fractional CMO, and he goes far beyond what you would normally expect from an agency partner. He's deeply invested in our company's success, to the point where he even flies in for our annual leadership retreat to help us plan, strategize, and continue raising the standard. That level of commitment is rare."
Elmer Glick
CEO, Starway Roof Systems
Ready to build what Starway built?
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No obligation. No contracts. Just a clear plan. · rootagency.co