How Root helped Starway
grow from $4.5M to $12M a year.
Starway Roof Systems came to Root with strong fundamentals and a ceiling they couldn't break through. What they needed wasn't more ads — they needed a system.
Hear it from Elmer
“Miguel serves as our fractional CMO, and he goes far beyond what you would normally expect from an agency partner. He's deeply invested in our company's success, to the point where he even flies in for our annual leadership retreat to help us plan, strategize, and continue raising the standard. That level of commitment is rare.”
Elmer Glick
CEO, Starway Roof Systems
$4.5M → $12M
Annual revenue since we started
Where Starway was when they came to us.
What we built together.
Full-Funnel Marketing Overhaul
Rebuilt Starway's entire demand generation strategy — from paid search and Facebook Ads to brand positioning and seasonal campaigns targeting both storm and retail roofing.
HubSpot CRM Implementation
Designed and implemented a complete HubSpot build — lead routing, pipeline stages, rep accountability dashboards, and attribution tracking across every marketing channel.
Speed-to-Lead Automation
Built automated lead response sequences that reduced average response time from hours to under 5 minutes — recovering leads that were previously falling through the cracks.
Sales Process Design
Documented and operationalized Starway's entire sales process — from intake script to proposal delivery to follow-up sequences — reducing close rate variance across the team.
Fractional CMO Partnership
Miguel Quintana serves as Starway's fractional CMO — attending their annual leadership retreat, running quarterly strategy reviews, and overseeing all growth initiatives as a true executive partner.
Ready to build what Starway built?
Tell us about your business and we'll show you exactly what the path to your next level looks like.
No obligation. No contracts. Just a clear plan. · rootagency.co