Your Path to Scalable Growth Starts Here
Your Path to Scalable Growth Starts Here
Scaling a contracting business isn’t about chasing the next shiny tactic—it’s about building systems, strategies, and a sales process that work together. That’s where ROOT comes in.
Scaling a contracting business isn’t about chasing the next shiny tactic—it’s about building systems, strategies, and a sales process that work together. That’s where ROOT comes in.
What Is ROOT’s Growth Strategy?
What Is ROOT’s Growth Strategy?
We created ROOT for contractors who are tired of quick-fix marketing promises.
Instead of throwing you more leads and hoping your team figures it out, we build a complete growth model:
Marketing that dominates your market.
Systems that scale with you.
Sales support that closes more deals.
It’s not a package of random services. It’s a partnership built around measurable ROI and long-term sustainability.
We created ROOT for contractors who are tired of quick-fix marketing promises.
Instead of throwing you more leads and hoping your team figures it out, we build a complete growth model:
Marketing that dominates your market.
Systems that scale with you.
Sales support that closes more deals.
It’s not a package of random services. It’s a partnership built around measurable ROI and long-term sustainability.
Services
Services
Services
A Framework That Works
3 Areas. 1 Unified Growth System.
Marketing
Omni-channel campaigns, website development, SEO, ads, and branding to create consistent demand.
Marketing
Omni-channel campaigns, website development, SEO, ads, and branding to create consistent demand.
Marketing
Omni-channel campaigns, website development, SEO, ads, and branding to create consistent demand.
Systems + Support
CRM implementation, automation, and ongoing optimization so your business runs efficiently at scale.
Systems + Support
CRM implementation, automation, and ongoing optimization so your business runs efficiently at scale.
Systems + Support
CRM implementation, automation, and ongoing optimization so your business runs efficiently at scale.
Sales (RevOps)
LeadSync analysis, sales coaching, and pipeline optimizations to convert more inquiries into booked jobs.
Sales (RevOps)
LeadSync analysis, sales coaching, and pipeline optimizations to convert more inquiries into booked jobs.
Sales (RevOps)
LeadSync analysis, sales coaching, and pipeline optimizations to convert more inquiries into booked jobs.
With ROOT, nothing is siloed. Every part of your growth engine talks to each other—and to you.
Is ROOT Right for You?
Is ROOT Right for You?
This program is built for contractors who:
Generate at least $3M in annual revenue.
Want a CRM-driven approach instead of spreadsheets and sticky notes.
Commit 5–10% of revenue to growth.
Value partnership, not transactions.
Want long-term, sustainable scaling—not gimmicks.
If that sounds like you, you’re ready for ROOT.
This program is built for contractors who:
Generate at least $3M in annual revenue.
Want a CRM-driven approach instead of spreadsheets and sticky notes.
Commit 5–10% of revenue to growth.
Value partnership, not transactions.
Want long-term, sustainable scaling—not gimmicks.
If that sounds like you, you’re ready for ROOT.
What You’ll Get
Omni-Channel Marketing Strategy
(ads, SEO, direct mail, billboards, email, and more).
Omni-Channel Marketing Strategy
(ads, SEO, direct mail, billboards, email, and more).
Omni-Channel Marketing Strategy
(ads, SEO, direct mail, billboards, email, and more).
CRM Implementation & Optimization
Built around how contractors really work.
CRM Implementation & Optimization
Built around how contractors really work.
CRM Implementation & Optimization
Built around how contractors really work.
LeadSync Analysis
With call reviews and speed-to-lead coaching.
LeadSync Analysis
With call reviews and speed-to-lead coaching.
LeadSync Analysis
With call reviews and speed-to-lead coaching.
Weekly Strategy Sessions & Monthly Reviews
To stay aligned and accountable.
Weekly Strategy Sessions & Monthly Reviews
To stay aligned and accountable.
Weekly Strategy Sessions & Monthly Reviews
To stay aligned and accountable.
Custom Website Development
Designed to generate leads and reflect your brand.
Custom Website Development
Designed to generate leads and reflect your brand.
Custom Website Development
Designed to generate leads and reflect your brand.
Tracking & Analytics
So every lead, dollar, and deal is accounted for.
Tracking & Analytics
So every lead, dollar, and deal is accounted for.
Tracking & Analytics
So every lead, dollar, and deal is accounted for.
Pipeline Optimization & Sales Support
To stop wasted leads.
Pipeline Optimization & Sales Support
To stop wasted leads.
Pipeline Optimization & Sales Support
To stop wasted leads.
What You’ll Gain
Why Contractors Partner With Us
A business that runs smarter, not harder.
A marketing system that consistently generates demand.
A CRM and automation stack that actually works.
A sales process that closes more jobs without chasing.
A true partner invested in your long-term success.
What You’ll Gain
Why Contractors Partner With Us
A business that runs smarter, not harder.
A marketing system that consistently generates demand.
A CRM and automation stack that actually works.
A sales process that closes more jobs without chasing.
A true partner invested in your long-term success.
Our Solution
What You’ll Gain
Why Contractors Partner With Us
A business that runs smarter, not harder.
A marketing system that consistently generates demand.
A CRM and automation stack that actually works.
A sales process that closes more jobs without chasing.
A true partner invested in your long-term success.
We've worked with several marketing agencies over the years and never saw the kind of results we were hoping for—until we partnered with Root. From day one, their team has been incredibly hands-on, responsive, and genuinely invested in our success. Miguel, the owner, leads an amazing group of professionals who actually understand what it means to deliver results. Since joining forces with Root, we’ve seen a noticeable difference in the quality of our leads, online presence, and overall brand growth. We can confidently say this has been the best marketing decision we've made. If you’re looking for a team that truly cares and knows how to get things done, Root is it.
Kevin K.
Owner, Unisource Roofing
Working with Miguel and the team at Root Agency has been a game-changer for our company. They’ve taken our marketing to a level we’ve never seen before, delivering the right leads at the lowest cost while truly caring about every step of the customer experience—from the first contact to closing out the job. I’ve worked with many marketing and consulting agencies over the years, but Root Agency stands out as the one we can confidently say will help take our company to the next level. Their dedication, expertise, and results-driven approach have made all the difference. Thank you again for all your hard work and commitment, Root Agency!
Cole Riedl
Director of Operations, Riedl & Son Exterior Specialists
Miguel and his team are top-notch. They have brought so much to the table that has helped us scale in a big way. More than just by marketing or generating leads. They are in our system with us, reviewing numbers, listening to calls, consulting on how to be better. Can't say enough about how good this team is.
Eli Pacini
CEO, Melo Roofing
We've worked with several marketing agencies over the years and never saw the kind of results we were hoping for—until we partnered with Root. From day one, their team has been incredibly hands-on, responsive, and genuinely invested in our success. Miguel, the owner, leads an amazing group of professionals who actually understand what it means to deliver results. Since joining forces with Root, we’ve seen a noticeable difference in the quality of our leads, online presence, and overall brand growth. We can confidently say this has been the best marketing decision we've made. If you’re looking for a team that truly cares and knows how to get things done, Root is it.
Kevin K.
Owner, Unisource Roofing
Working with Miguel and the team at Root Agency has been a game-changer for our company. They’ve taken our marketing to a level we’ve never seen before, delivering the right leads at the lowest cost while truly caring about every step of the customer experience—from the first contact to closing out the job. I’ve worked with many marketing and consulting agencies over the years, but Root Agency stands out as the one we can confidently say will help take our company to the next level. Their dedication, expertise, and results-driven approach have made all the difference. Thank you again for all your hard work and commitment, Root Agency!
Cole Riedl
Director of Operations, Riedl & Son Exterior Specialists
Miguel and his team are top-notch. They have brought so much to the table that has helped us scale in a big way. More than just by marketing or generating leads. They are in our system with us, reviewing numbers, listening to calls, consulting on how to be better. Can't say enough about how good this team is.
Eli Pacini
CEO, Melo Roofing
Meet Your Team
Meet Your Team
ROOT isn’t a vendor. We’re your partner. Our team works exclusively with contractors—roofing, siding, remodeling, landscaping, and more.
We work with some of the top brands across the country and have helped them scale BIG!
ROOT isn’t a vendor. We’re your partner. Our team works exclusively with contractors—roofing, siding, remodeling, landscaping, and more.
We work with some of the top brands across the country and have helped them scale BIG!
Your Path to Growth
Here’s how we get started:
Step 1
Discovery Session
See if we’re the right fit.
Step 1
Discovery Session
See if we’re the right fit.
Step 1
Discovery Session
See if we’re the right fit.
Step 2
Audit
Deep dive into your current marketing or CRM.
Step 2
Audit
Deep dive into your current marketing or CRM.
Step 2
Audit
Deep dive into your current marketing or CRM.
Step 3
Proposal
A clear plan tailored to your business.
Step 3
Proposal
A clear plan tailored to your business.
Step 3
Proposal
A clear plan tailored to your business.
Step 4
Onboarding
Systems, tracking, and strategy in place.
Step 4
Onboarding
Systems, tracking, and strategy in place.
Step 4
Onboarding
Systems, tracking, and strategy in place.
Step 5
Execution & Optimization
Weekly and monthly cadence to keep momentum.
Step 5
Execution & Optimization
Weekly and monthly cadence to keep momentum.
Step 5
Execution & Optimization
Weekly and monthly cadence to keep momentum.
FAQ
FAQ
Frequently Asked Questions
Do I need to switch CRMs to work with ROOT?
Not necessarily. We aren't tied to one system. We do however require certain tracking and sales automations to be available to fully implement our systems!
Do I need to switch CRMs to work with ROOT?
Not necessarily. We aren't tied to one system. We do however require certain tracking and sales automations to be available to fully implement our systems!
What makes ROOT different from other contractor marketing agencies?
We are selective in who we work with. We aren't after the masses, we ONLY partner with companies that are looking for a fully integrated partner. Consider us your right hand man!
What makes ROOT different from other contractor marketing agencies?
We are selective in who we work with. We aren't after the masses, we ONLY partner with companies that are looking for a fully integrated partner. Consider us your right hand man!
Can I start with just one service instead of a full program?
We do not offer 'a la carte' marketing services but we do offer some one off services like website development, and CRM integration.
Can I start with just one service instead of a full program?
We do not offer 'a la carte' marketing services but we do offer some one off services like website development, and CRM integration.
How much time will my team need to commit?
This varies depending on each teams existing infrastructure, but you should be ready to commit at least 3 hours weekly on various meetings and tasks.
How much time will my team need to commit?
This varies depending on each teams existing infrastructure, but you should be ready to commit at least 3 hours weekly on various meetings and tasks.
Ready to Take Control?
The contracting market isn’t getting easier. But with the right systems, strategy, and partner, scaling is within reach.